I caught up with an old friend this morning, who has a very big job as global marketing director for a portfolio of brands. He is currently riding a bike around Australia to raise money for cancer research. He wakes at 4am, rides 100km to help prepare for the next leg (2000km from Brisbane to Cairns), then is at work at 5:30am through to 7pm. Before commencing this ‘unreasonable’ undertaking, he didn’t even own a bike. I’m not sure what i find most unreasonable; a) the thought of waking up at 4am each day, b) the thought of working from 5:30am to 7pm, c) the thought of riding 2000 km in the hot, desert like roads from Brisbane to Cairns, or d) The reminder that we should all have the courage to act in a unreasonable way. Sometimes being unreasonable is the only way to get big things done.
23 Sep
Being Unreasonable
