Scot Ennis

talk

Scot Ennis — Thu, 26 Aug 2010 06:33:13 +0000

Avoid assuming that no communication = everything is ok

Just take the first step

Scot Ennis — Wed, 25 Aug 2010 00:42:34 +0000

You don’t have to see the whole staircase, just take the first step - Jackie Fiore, a young woman who was diagnosed with acute myeloid leukemia

Leadership

Scot Ennis — Mon, 23 Aug 2010 02:14:48 +0000

starts from within.

iPad

Scot Ennis — Mon, 16 Aug 2010 01:25:19 +0000

Yep, i have one. Yep it’s awesome. Yep it’s the best way to surf the net on the couch. Yep it doesn’t have excel or powerpoint as standard issue which makes basic things impossible without doing the Mac style futzing around to download.

Customer Service

Scot Ennis — Wed, 04 Aug 2010 23:51:35 +0000

If we don’t think we can help well might as well be frank about it

How to drive sales via Foursquare.

Scot Ennis — Tue, 03 Aug 2010 05:54:04 +0000

People often ask me, “how can i use foursquare to drive sales?”.

Well, I think if a burger joint can do it, so can you.

A couple of months ago Jennifer van grove wrote a good post on mashable showing how Starbucks offers $1 discounts to store mayors, encouraging it’s customer base to “check in” more often. Yesterday Dan Butcher from mobile commerce daily announced that Chillis , with 1,499 locations in 30 countries provides Foursquare subscribers who check in at Chili’s restaurants with a free order of chips and salsa.

How it works is when a potential consumer is within 300 meters, participating stores are marked with a special offer flag. Nicole Cochran, director of marketing at Chili’s said “our Foursquare offer is a unique way to leverage mobile marketing that is current and relevant. Chili’s has a strong base of social media followers, ,We also utilize our bloggers and advocate program to help promote this offer and encourage Foursquare’s users to take advantage of the deal.” So, there you have it, Foursquare is as simple as Coffee, Chips and Salsa. I’d love to hear your success stories (and failures) in using Foursquare. Read more at Switched on Media.

Failure

Scot Ennis — Thu, 22 Jul 2010 06:26:22 +0000

The key to success.

health

Scot Ennis — Fri, 16 Jul 2010 05:15:28 +0000

The unique ability to re-orientate all other priorities in a matter of moments.

Birthright

Scot Ennis — Mon, 28 Jun 2010 23:55:59 +0000

Check out this beautifully put together short film – keep this in mind next time your having a whinge about how bad the surf is.

Drop the Pink Elephant

Scot Ennis — Wed, 23 Jun 2010 23:36:02 +0000

Drop the Pink Elephant

Fantastic book by Bill Mcfarlan Drop the Pink Elephant. Key takeouts:

•Use pictures, stories or analogies to explain difficult information.

•Retain the moral high ground: Remain patient and polite.

•Apologise: Show regret, provide a reason and remedy.

•Tell the unpalatable truth, rather than a white lie. Once a lie is discovered, you’re a liar.

•Emails travel at speed of a bullet, be careful before pulling the trigger.

•3 points to prepare: What do I want to say, who am I speaking to, how should I say it?

••Words have to be consistent with your actions, otherwise you’re words are empty.