Direct from facebook HQ “Facebook Places is a new product that allows users to share where they are, find out where their friends are, and discover interesting places nearby. Facebook Places also allows businesses to establish Places (physical store locations) on Facebook and then encourage patrons to share where they are by “checking in” to their Place. Check-in stories can generate powerful, organic impressions in friends’ News Feeds, extending your brand’s reach to many potential new customers”. Sound familiar, well that’s because it is. It’s a complete copy of foursquare. There was a time in business when people tried to differentiate themselves, though it seems creativity was dead the day they thought of this at facebook
23 Sep
Choice and Control
Two hugely important considerations. Lack of Choice and lack of control is a root cause of much of what people call stress. Freedom of choice and autonomy seems to set most people free of that stress