Scot Ennis

The monk who sold his Ferrari – by Robin Sharma

Those that have it, inevitably do well. I like Andy Jamieson’s thoughts on Getting and keeping a Job.

“After four months of review, including discussions of various possible changes to the agreement, it’s clear that government regulators and some advertisers continue to have concerns about the agreement” – So Google won’t get it’s 90% share of the search market. Boo Hoo. Real question is – what does Yahoo do now? Yahoo would have made $800M from the deal… Worse, it recently rejected a $47.5 Billion buy out from microsoft at $31 a share, now Yahoo shares are worth only $10.  Whilst I’m not sure what Yahoo should do, If i was microsoft, I’d go back to Yahoo with a second offer…

The marriage of preparation and opportunity.  – Robin Sharma.

As always, Danny Sullivan from Search Engine Land is right on the money. Check out the do’s and don’ts to be sure you are approaching the next month in the smartest way.

Detail. 95% of the time most senior executives delegate detail to others. Attention to detail however, can sometimes be the difference between unbridled success and imminent failure. How does one find the balance?

I’m sure it comes as little surprise to most, though yesterday Sensis announced it will no longer compete against Google in online search and mapping. Sensis has conceded defeat to Google.

During lunch with a new employee today I was reminded about optimising sites for a users intent, not just traffic. To often, SEO companies provide keyword research with only traffic in mind, without regard for active, relevant traffic. There is a lot of good research around that identifies a searchers behaviour at different points in the decision making process and it’s important to plan with ‘searchers intent’ in mind.

As a rule, for most online businesses, not enough attention is given to landing pages. Agencies and companies alike become obsessed with driving traffic via keywords and copy, without a/b split testing or multivariate testing of landing pages.

Further, it’s remarkable how much actionable insight is missed, when little attention is paid to analytics, where obvious gaps in the sales conversion funnel can often be discovered in a matter of minutes.  More on internet marketing